158 uppsatser · sida 1 av 11
… att de inte försöker skapa en snabb lösning för en kortsiktig ökad lönsamhet.A brand is a large part of a successful company’s strategy, and it is vital to protect and maintain the value of the brand. To create and develop a brand, the company needs a coherent strategy for which …
… comptences and to cover different segments. That has lead to an increased brand portfolio with different subbrands, which can be complicated to handle efficiently in the internal and external communication. If it is not clear what each brand stands for and what the groups vision …
… employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company’s marketing communication to choose their brand even if the pharmacy …
En fallstudie av Ferrosans varumärkeskommunikationsstrategi
… employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company’s marketing communication to choose their brand even if the pharmacy …
En studie om traditionella klädföretags it-strategier
… the correlation between traditional clothing companies IT strategies and their brand. In a market where the competition is high it has become more important that the company targets a customer segment. To reach their targeted customers the company builds their brand with …
The topic of our thesis is Packaging Design as a Brand Building Tool and we are presenting the Scandinavian perspective. We found the topic interesting because, from a theoretical point of view, we identified a scarcity in research focusing on packaging design as a brand …
varumärkesarbete i svenska statliga bolag
… to act on the terms of the open market. Parallel to this development the brand has for the last twenty years evolved into something great strategic importance for the business, including the business-to-businesses (B2B). This change has also had implications on how Sweden’s …
en strategisk fråga
Background: Brand strategy tends to become an important management issue. It is therefore interesting to reach a greater understanding about how companies work to make their existing brands stronger. The purpose of a brand is to influence the customers? view of the brand image …
? ”Att” lyckas ?med ?varumärkesutvidgning ?nedåt ?av ?lyxvarumärken
… companies? within? the? fashion? industry? today? choose? to? extend? their? brands downwards? in? order? to? reach? new? customer? segments? and? hence? increase? their? profitability.? A? brand? extension? strategy? that? leverages? the? core? values? of? the? luxury? brand? …
… to sustainable development but also to build, strengthen and maintain the brand. A trademark is often considered a company's greatest asset, which can also create value for a company and thus be seen as a competitive advantage. The company's brand image is the customer's …
Balansering och differentiering av varumärken i multi-brand portföljer<em> </em>
Multi-brand portfolios are characterized by comprising many brands in the same product category. Companies that have chosen to organize their products according to this strategy are facing both possibilities, such as expanding the accessible market size, and challenges such as …
En fallstudie av svenska Röda Korset genom dialogisk analys
Title: Crisis communication strategy and brand ? A case study of Swedish Red Cross through dialog analysis Author: Anneli Saarela Presented: 01.06.2010 Purpose: The study addresses the subjects of crisis communication and organisational brand, in relation to stakeholders and …
… Today, the trademark is the heart of the company and the management of brandimage and identity require certain attention and care. In an increasingly tough business climatewhere the brand today has a central and important role, it is understandable that the companieswant to take …
… choose to implementenvironmental ? and ethic considerations into their brand strategy. There is, however, adividing line between companies according to what extent they choose to implementresponsible production into their brand strategy and to which extent they choose …
”Kall hjärna, varmt hjärta och rena händer”
… Tobias Nilsson & Vedad Ljeljak Swedish title: A case of a football club’s brand. En fallstudie om en fotbollsklubbs varumärke, ”Kall hjärna, varmt hjärta och rena händer” Abstract Purpose The purpose of our study is to understand brand building of a Swedish professional football …
